The Sports Revenue Analytics Team’s (a subset of the Revenue & Yield Management Team) primary responsibilities focus on managing our core business performance (including weekly, monthly, and quarterly reviews) key planning processes (Annual Budgets, Forecasts, and Long-Range Planning), and go to market strategy. Together, we aim to drive monetization through a deep understanding of data to develop sales strategies while simultaneously communicating them throughout the organization. The group consistently interacts with Sales, Pricing & Planning, Operations, Marketing, Client Solutions, Finance, and Programming/Acquisitions.
Disney’s Ad Analytics team is seeking a Director of Revenue Analytics who will be an exceptional addition to our Advertisement Sales team. As a Revenue Analytics Director, you will be managing a team responsible for the forecast and analysis of the organization’s Ad Sales portfolio enabling strategic decision-making. The role will also drive requirements and evaluate solutions for scalable reporting tools in order to accurately measure performance against short and long-term goals.
Responsibilities and Duties of the Role:
Lead Sales-specific valuations and demand forecasts, in partnership with Finance teams for consistent application within financial plans. Analyze and consolidate macro-level business scenarios to evaluate solutions and quantify impacts across the Sales portfolio. Responsible for communicating those results to Sales and Brand leads.
Manage a team responsible for evaluating and communicating revenue analytics outputs and go to market strategies that meet the needs of the Sales organization. Facilitate learning and identify opportunities for individual growth and development.
Drive requirements for Sales-based data collection, consolidation and exposure that meet cross-portfolio needs. Develop uniform KPIs throughout the tech stack for consistent, scalable outputs in order to quantify real-time risks and opportunities.
Manage internal reporting outputs, distribution, and communication throughout the Sales organization. Partner across departments to identify audience-specific needs and oversee the accuracy of the data and effectiveness of insights to inform strategic decisions.
Provide ongoing consultation to ESPN/Bristol teams regarding Corporate Strategy, Programming and Acquisitions. Partner with these groups to provide Ad Sales financial impact and POV to ESPN business related negotiations and decisions.
Required Education, Experience/Skills/Training:
Ability to lead a team in a fast-paced, unstructured and dynamic environment.
Bachelor's degree; MBA or graduate degree in Analytics, Finance, Economics, Operations or related field preferred.
Minimum 10 years of experience within media in a Corporate FP&A, Reporting or Analytics role
Minimum 3 years of management experience
Expert in financial modeling and analysis, including annual budgeting and long-term strategic planning
Expert knowledge of digital ad sales process, executions, and transaction models, as well as ad systems and technology
Expert in ad sales reporting and analysis tools/systems and database management
Advanced knowledge of Microsoft Office software; expert Excel and PowerPoint user
Strong leadership skills with the to prioritize multiple responsibilities across a team
Excellent communication, presentation, and intrapersonal skills in order to build partnerships with cross-organizational teams.
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