PERFORMANCE MARKETING MANAGER
Drive growth with purpose in the heart of the Rocky Mountains.
At YMCA of the Rockies , we’re on a mission to build healthy spirit, mind, and body for all. We’re looking for a data-driven Performance Marketing Manager to lead our paid media and lifecycle marketing strategy—turning insights into bookings, memberships, and life-changing experiences.
What You’ll Do
Own performance marketing strategy across Search, Social, Display, Programmatic, and Affiliate channels
Set and manage KPIs like CPA, ROAS, CAC, and bookings targets with disciplined pacing and testing
Lead agency partners and a small internal team to deliver high-performing campaigns
Strengthen attribution, analytics, and reporting frameworks using GA4, Google Ads, Looker Studio, and more
Partner with web and creative teams to improve UX, CRO, landing pages, and creative testing
Build mission-aligned partnerships with tourism and community organizations to amplify reach
Turn storytelling and offers into high-converting performance creative
What You Bring
Bachelor’s degree in Marketing, Communications, or equivalent experience
Hands-on experience with digital ad platforms, analytics tools, and SEO fundamentals
Strong analytical skills with the ability to translate data into action
Excellent communication, collaboration, and project management skills
Familiarity with design tools like Canva or Adobe Creative Suite is a plus
Why Work With Us
Competitive benefits: health, dental, life insurance, generous PTO, and YMCA retirement fund (12% employer contribution after 2 years)
Employer-owned housing may be available
Free YMCA membership, discounted camps and childcare, lodge stays for friends and family
Ski and golf passes, outdoor gear discounts, and access to world-class mountain recreation
Be part of a mission-driven community that makes a real impact
Live. Work. Make a Difference.
Join YMCA of the Rockies and help inspire adventure, connection, and growth—one campaign at a time.
The YMCA of the Rockies focuses on community, character development, and connection with nature . Many employees enjoy contributing to a mission that supports families, youth development, healthy living, and spiritual growth.
Located in scenic mountain areas (Estes Park and Snow Mountain Ranch in Colorado), the organization offers opportunities to work in beautiful outdoor settings. People who enjoy hiking, skiing, nature, and outdoor recreation are often drawn to this environment.
Staff interact with families, children, and guests on a personal level—creating positive experiences, helping guests learn new skills, and supporting events that build community. This is fulfilling for those who enjoy making a difference in others’ lives.
YMCA workplaces are known for collaborative, values-focused culture. Many employees appreciate working alongside like-minded people who value service, respect, integrity, and caring.
Positions at YMCA of the Rockies span a wide range—from hospitality and guest services to recreation leadership, outdoor education, and program coordination. This variety allows employees to build skills in leadership, customer service, facility operations, and program development.
For people who love mentoring, coaching, teaching, or facilitating youth programs (like camps or educational activities), working at the YMCA of the Rockies offers direct engagement with young people in a structured and impactful setting.
Many roles, especially in recreation and outdoor programs, are seasonal. This can appeal to:
students seeking summer work
travelers wanting flexible job timing
individuals looking for short-term or part-time opportunities
Employees often get to participate in or enjoy on-site amenities and programs (community events, outdoor activities, wellness programs), depending on their role and season.
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