Job Description

PERFORMANCE MARKETING MANAGER
Drive growth with purpose in the heart of the Rocky Mountains.

At YMCA of the Rockies , we’re on a mission to build healthy spirit, mind, and body for all. We’re looking for a data-driven Performance Marketing Manager to lead our paid media and lifecycle marketing strategy—turning insights into bookings, memberships, and life-changing experiences.

What You’ll Do

• Own performance marketing strategy across Search, Social, Display, Programmatic, and Affiliate channels

• Set and manage KPIs like CPA, ROAS, CAC, and bookings targets with disciplined pacing and testing

• Lead agency partners and a small internal team to deliver high-performing campaigns

• Strengthen attribution, analytics, and reporting frameworks using GA4, Google Ads, Looker Studio, and more

• Partner with web and creative teams to improve UX, CRO, landing pages, and creative testing

• Build mission-aligned partnerships with tourism and community organizations to amplify reach

• Turn storytelling and offers into high-converting performance creative

What You Bring

• Bachelor’s degree in Marketing, Communications, or equivalent experience

• Hands-on experience with digital ad platforms, analytics tools, and SEO fundamentals

• Strong analytical skills with the ability to translate data into action

• Excellent communication, collaboration, and project management skills

• Familiarity with design tools like Canva or Adobe Creative Suite is a plus

Why Work With Us

• Competitive benefits: health, dental, life insurance, generous PTO, and YMCA retirement fund (12% employer contribution after 2 years)

• Employer-owned housing may be available

• Free YMCA membership, discounted camps and childcare, lodge stays for friends and family

• Ski and golf passes, outdoor gear discounts, and access to world-class mountain recreation

• Be part of a mission-driven community that makes a real impact

Live. Work. Make a Difference.
Join YMCA of the Rockies and help inspire adventure, connection, and growth—one campaign at a time.

Why work here

1. Purpose-Driven Mission

The YMCA of the Rockies focuses on community, character development, and connection with nature . Many employees enjoy contributing to a mission that supports families, youth development, healthy living, and spiritual growth.

2. Love of the Outdoors

Located in scenic mountain areas (Estes Park and Snow Mountain Ranch in Colorado), the organization offers opportunities to work in beautiful outdoor settings. People who enjoy hiking, skiing, nature, and outdoor recreation are often drawn to this environment.

3. Positive Community Impact

Staff interact with families, children, and guests on a personal level—creating positive experiences, helping guests learn new skills, and supporting events that build community. This is fulfilling for those who enjoy making a difference in others’ lives.

4. Supportive Team Environment

YMCA workplaces are known for collaborative, values-focused culture. Many employees appreciate working alongside like-minded people who value service, respect, integrity, and caring.

5. Professional Growth and Experience

Positions at YMCA of the Rockies span a wide range—from hospitality and guest services to recreation leadership, outdoor education, and program coordination. This variety allows employees to build skills in leadership, customer service, facility operations, and program development.

6. Working with Youth

For people who love mentoring, coaching, teaching, or facilitating youth programs (like camps or educational activities), working at the YMCA of the Rockies offers direct engagement with young people in a structured and impactful setting.

7. Seasonal or Flexible Work

Many roles, especially in recreation and outdoor programs, are seasonal. This can appeal to:

• students seeking summer work

• travelers wanting flexible job timing

• individuals looking for short-term or part-time opportunities

8. Perks and Community Programming

Employees often get to participate in or enjoy on-site amenities and programs (community events, outdoor activities, wellness programs), depending on their role and season.

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