Job Description

**About the opportunity**

We're an AI-native consumer health holding company preparing to launch two DTC supplement brands in September-October 2026\. One brand sits in women's hormonal and menstrual health. The other sits in metabolic health. Both are built on differentiated, science-backed formulations, manufactured in the US and Europe, and targeted at US consumers.

This is a ground-floor role. Today we have formulations, manufacturing, packaging in development, and websites under construction. What we don't have yet is a marketing engine. You will build it.

We are deliberately building this as a platform, not as two isolated brands. Systems, playbooks, content infrastructure, agent-driven workflows, and measurement frameworks you build for these two launches will be reused across additional brands we acquire or build over the next 24 months. If you think in terms of repeatable systems rather than one-off campaigns, you'll thrive here.

**What you'll own**

Launch strategy and execution for both brands, end to end, from pre-launch waitlist through first 90 days post-launch and into steady-state growth. Specifically:

* Content creation across channels (website copy, blog, email flows, landing pages, product detail pages) aligned to each brand's voice and regulatory boundaries.
* Social media strategy and day-to-day management across the channels that matter for each audience, including organic growth and community building.
* Paid acquisition across Meta, Google, TikTok, and any channel that proves out, with clear CAC and payback targets from day one.
* Influencer and creator partnerships, including sourcing, briefing, contracting, and measuring performance, with a bias toward smaller, trust-driven voices over broad reach.
* Launch campaign planning, including PR angles, seeding strategy, founder-led storytelling, and activation sequencing across both brands.
* SEO strategy and website optimization, working with our Shopify developers to ship improvements quickly.

**What we expect you to build (and why it matters)**

We're serious about AI as a core operating layer. You'll be expected to build and use AI-powered workflows for content production, customer insight synthesis, creative variant generation, and performance analysis.

You'll also build the scaffolding that makes brand three, four, and five faster and cheaper to launch than brand two. Documented playbooks, reusable templates, measurement dashboards, vendor rosters, creative asset libraries.

**Who you are**

You have five or more years building and scaling DTC brands, with at least one launch you took from zero to meaningful revenue. You can point to specific numbers.

You are equally comfortable writing a brand brief, approving a creative, debugging a Meta campaign, and briefing a podcaster. Senior strategy plus hands-on execution, not one or the other.

You are fluent in AI tools and have already integrated them into how you work. If your answer to "how do you use AI in your workflow" is generic, this isn't the right fit.

You write well. Clean, warm, specific. Category matters less than craft.

You operate with minimal oversight, bring a point of view, and push back when you disagree.

**Logistics**

Full-time. Fully remote, with overlap with US Eastern time. Candidates based in the New York, Connecticut, or New Jersey tri-state area are a plus, as occasional in-person working sessions will be valuable, but this is not a requirement and strong candidates anywhere will be seriously considered.

Direct reporting line to the founder and CEO.

Start date: as soon as possible. The launch timeline is fixed.

**How to apply**

Please share:

* Your CV or LinkedIn.
* Two or three DTC brands you've built or meaningfully contributed to, with your specific role and one concrete outcome for each.
* A short note (no more than 200 words) on how you'd approach the first 60 days of a dual-brand launch with shared infrastructure.
* Your expected monthly rate in USD.
* One example of an AI-powered workflow you've built or used that materially changed how you or your team worked.

We'll respond to every applicant who answers all five.

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