Welcome to Nanit, the high-growth baby tech company that is changing the way parents experience parenthood through the world’s most advanced parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby’s sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly engaged parents who look to Nanit as a source of information and expertise on their parenting journey.
We’re looking for a talented, social-savvy parent Content Creator to team up with Nanit’s Social Media team. You’ll pitch fresh, relatable ideas and craft high-quality videos that capture the real, unfiltered moments of modern parenthood. Your content will help us connect authentically with parents across platforms by highlighting how life — and parenting — truly looks different with Nanit.
You’ll receive creative briefs and guidance but also have plenty of freedom to bring your own unique ideas to the table. Follower count? Not a factor. We want gifted storytellers, not influencers.
This is a paid freelance role as an independent contractor (not an employee of Nanit). Nanit will retain full rights to all content produced.
At least 1 year of social media experience (professional or personal), including:
A sharp understanding of trends, memes, and online parenting culture
Comfortable appearing on camera and/or capturing family life authentically
Skilled at maintaining brand voice, tone, and visual consistency
Strong knowledge of video-first social best practices (hooks, CTAs, captions, etc.)
Passion for parenting, tech, or lifestyle content
This role is 100% hybrid
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