Job Description
About 10x Health System 10X Health System is a pioneering company at the forefront of the health and wellness industry, dedicated to revolutionizing the way individuals approach their personal health and well-being. With a philosophy rooted in the principle that optimal health is the foundation for a life lived to the fullest, 10X Health provides cutting-edge solutions and personalized health plans designed to empower individuals to achieve and maintain peak physical and mental performance.
The company's comprehensive approach to health combines the latest advances in medical science, nutrition, fitness, and technology to offer a suite of services that include state-of-the-art diagnostic testing, individualized treatment protocols, and ongoing support from a team of world-class health professionals. 10X Health's commitment to innovation and results has established it as a leader in the health optimization space, catering to those who strive to push the boundaries of what is possible in their health journey.
Position Summary The Vice President of eCommerce is responsible for owning and scaling the digital commerce business for 10X Health. This role leads the strategy, performance, and evolution of the company’s digital storefront, marketplace channels, and subscription commerce programs to drive sustainable revenue growth.
As a key revenue leader within the organization, the VP of eCommerce is accountable for the core metrics that influence digital performance, including conversion rate, revenue per visitor, average order value, subscription growth, and overall digital revenue contribution. This role evaluates the end-to-end digital customer experience and identifies opportunities to improve how customers discover, evaluate, and purchase products across the company’s digital ecosystem.
The Vice President partners closely with marketing, product, technology, and analytics leadership to continuously improve the digital customer journey and unlock new opportunities for growth. This role also plays a critical part in shaping the future of the digital commerce function by establishing scalable processes, building a high performing team, and ensuring that the digital experience reflects the standards and ambitions of the 10X Health brand.
OBJECTIVES Digital Revenue Performance
- Own Shopify storefront revenue, conversion rate, revenue per visitor, and average order value
- Architect and optimize the digital customer journey from first visit through purchase
- Lead rigorous A/B testing programs across landing pages, product pages, checkout flows, and funnel experiences
- Partner with paid media leadership to optimize traffic-to-revenue conversion across campaigns and landing experiences
Digital Merchandising & Conversion
- Own digital merchandising strategy including bundles, cross-sells, upsells, and product collections
- Optimize how product bundles, protocols, and subscription offers are presented online
- Develop promotional and merchandising strategies that increase revenue per visitor and average order value
Subscription & Retention Commerce
- Own online subscription conversion, renewal rates, and subscriber lifetime value
- Optimize subscription enrollment flows and retention experiences
- Partner with lifecycle marketing to align on-site messaging with retention and engagement campaigns
Amazon & Marketplace
- Oversee Amazon marketplace performance including agency relationships, advertising strategy, and listing optimization
- Own the Amazon P&L including PPC spend, ROAS, and category rankings
- Implement brand defense strategies for branded search and competitive positioning
- Evaluate expansion opportunities to additional digital marketplaces
Technology & Analytics
- Own the Shopify Plus technology stack and eCommerce roadmap
- Manage integrations, applications, and infrastructure powering the digital storefront
- Build or oversee the development of dashboards connecting site performance to revenue outcomes
- Establish attribution frameworks connecting marketing channels to revenue performance
COMPETENCIES - Strong commercial instinct for identifying opportunities that drive meaningful digital revenue growth across the customer journey
- Demonstrates sound judgment when prioritizing digital initiatives, focusing resources on the changes most likely to produce measurable revenue impact
- Comfort operating with full accountability for digital revenue performance and the core metrics that influence eCommerce growth
- Ability to translate complex performance data into clear strategic decisions that improve digital business outcomes
- Experienced in architecting digital commerce experiences that increase conversion, customer engagement, and lifetime value
- Understands how to align marketing, product, and technology teams around shared digital revenue objectives
- Proven ability to build and scale high performing teams responsible for digital merchandising, marketplace performance, and site optimization
- Comfort communicating digital performance, opportunities, and strategic priorities to executive leadership
- Maintains a strong focus on balancing experimentation, speed of execution, and operational discipline while pursuing revenue growth
EDUCATION & EXPERIENCE - 10+ years of eCommerce leadership experience with at least 5+ years owning a P&L
- Proven success scaling direct-to-consumer (DTC) revenue for health, wellness, supplement, or CPG brands preferred
- Deep expertise in Shopify Plus and digital storefront optimization
- Amazon marketplace experience including PPC, listings, and performance management
- Comfortable using GA4, Shopify analytics, and business intelligence tools
PHYSICAL REQUIREMENTS - Ability to sit, stand, and work at a computer for extended periods
- Occasional travel may be required for team collaboration, launches, or leadership meetings.
COMMITMENT TO DIVERSITY As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, 10X Health System recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners. If you require any accommodations during the application process or have any questions, please contact
NO SOLICITATION POLICY 10X Health does not accept unsolicited resumes, calls, or communications from staffing agencies or third-party recruiters. Any such submissions will be considered the sole property of 10X Health and will not obligate the company to pay any fees. Please refrain from contacting us regarding this posting.
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